The Theoretical And Practical Significance Of Traditional Visual Elements In Packaging Design

Packaging emerged and developed with the exchange of commodities. It is the artistic and technological preparation whose purpose of packaging is to allow better storage, shipping and marketing in the process of circulation. Early stages of packaging design arose from the people’s demand for self-protection and food and clothing, As early as8000BC, people started to use a variety of natural materials, such as stems and leaves of plants and plant fruit plants as well as animal fur, animal bones, shells, clay pottery and glassware, etc. to produce rough container containing goods. Strictly speaking, these containers can not be called a packaging, Most of them were just used to achieve a protective function, they are the most primitive form of packaging, However, these ancient things for packaging have played a great role in promoting packaging in the later period.With the continuous development of the commodity economy in packaging its content has changed from the initial product protection, developed to facilitating the transport of goods to marketing products as well as establishing the scope of corporate brand image.This paper mainly deals with ancient Chinese traditional auspicious image elements, paintings, chat exist in modem packaging design value and analyses some of the existing modem packaging design issues more prominent displayed in the traditional elements modem Packaging Design importance. Meanwhile by combining traditional and modern packaging design elements together to get the theoretical and practical value of the traditional elements in modern packaging design.