"Invisible Wings" Art Exhibition Project Management Research

China now has above300,000Cultural industries sector, which are becoming important industry in the market economy, flourishing the Socialist culture and also satisfying the spiritual and cultural need of Chinese people. Compared with the western countries, Chinese cultural industries’ took-off is comparatively late, however, the development of market economy accelerate the commercialization of artwork. Since1970s, because of the Reform and opening-up policy, the improvement of people’s living standard and art’s newly emerging popularity in China, various of galleries and art spaces emerged as a way for the public to appreciate artwork. The operator of commercial art organization displays, exhibits and sales artworks through fixed place such as gallery and art space. While at the same time, exhibition offers the art enthusiasts a channel opened to the public to appreciate and buy artworks. The artists showcase their talent, which can increase their visibility and market awareness. Consequently,the quality of the art exhibition, the operation cost, desired effect and the profit are the operators’ main concerns. How to improve the project’s quality, make management process more rational, optimize the management methods, and maximally meet the needs of all parties? We employ a scientific and systemic management to deal with issues with complex relationships and limited time and resource. It provide a reference for management of these kind of projects.My research is to deeply study the Management measures and applications that involve in the "invisible swing"--a exhibition project held by A art space. by utilize modern project management theory and logic method. And finally explain and summary the project’s execution and management through real examples. The study and exploration are based on the management to achieve the objective of all aspects of the art exhibition. Main is divided into the following sections:First,The preparation work before implementation,conducting preliminary research and project feasibility analysis and the overall project design,having work breakdown through project WBS,editing the job description,setting up the project team and making assignment.Second,Management of the project schedule management,identifying the critical path,optimizing the project schedule. Third, Management of the project cost.Forth,Other considerations,such as quality management aand risk control.Analyzing methods and managements in this article include:Critical Path Recognition Act, Network planning technique, Three o’clock estimators, Experience in estimation method, Factor estimation method, Cost estimation method based on WBS, etc. Through the researches above, we enact a Management approach for artwork exhibition according to its features. It provides reference for the management of artwork exhibition project in the future and has practical significance for every process of the art exhibition projection. Constantly improve and optimize the project implementation process, the scientific arrangements for the project duration and project cost to better achieve the final goal of art exhibition.