Study On Film Poster Image Designing Under The Aesthetic Need

As a convenient and effective film promotion means, film poster is becoming especially important in nowadays. It’s very necessary for the film makers to pay special attention to the film poster image designing. when the picture of the film poster is exposed to the audience, it will quickly form a kind of“expectation horizon”in the mind of the audience. The audience’s acceptance of the film poster greatly influences the box office. Therefore, it’s very necessary to take the audience’s aesthetic appreciation into account when the film poster is designed.This dissertation separately from the film maker, poster designer and the audience’s angle, studies the film poster image designing, and conducts the research specifically from the audience’s esthetic need angle. It respectively probes this problem from the root of physiological need and the psychological need. At the same time, it analyzes the essence of aesthetic appreciation need, how it being transformed between these two needs, and the influence of audience’aesthetic need’s expressing form and evolution on the film poster image. And illustrates the aesthetic needs of different image style through a large number of examples. In the end, summarizes the film poster image designing methods and techniques, which helps the film poster image design to fit the audience’s aesthetic need, and make the audience accept and take interest in the film.All these help to realize the true value as a visual artwork in the interaction between the film poster image and audience, and also, even after the film poster separates from the film, it still has its own economic value and artistic value.