Based On The Analysis Of The Pi-Jeep Brand Modelling Genetic Research And Design Exploration

This paper products to the recognition system as the research basis, in view of the JEEP brand suvs are analyzed, and the main research contents of the JEEP brand for culture, brand features, including the JEEP brand character as the main research direction.Product recognition system is the enterprise recognition system in the theoretical system of the branch, the main concern of the terminal product expressive, from the form research direction, pay more attention to the details. of modelling .The development of the auto industry for hundreds of years, the brand inheritance features obvious, every car company generally keep stable genetic inheritance, but brand competition intensified, how to maintain the original brand position, hold their brand the characteristics, effectiv measures are taken by major automobile menu facfurers.The first refining automobile modeling features continue brand character, through modeling features of visual sense impression to the genetic inheritance brand with typical modelling features become the carrier, be postponed to the brand of the genetic information; Second, through research and development means, releasing larger superkings cars concept, by the forward-looking vision guidance and predict the car of the future development direction, and take this means improved the original brand genes, in order to realize "gene mutations"This article through analysis of the product recognition system research method JEEP brand based system: the JEEP brand concept identifying, JEEP brand behavior identification, JEEP brand visual identification, material characteristics and the JEEP brand body colour characteristics five research direction of the JEEP modelling gene characteristics. According to the research theory, predict and design a JEEP brand with the characteristics, has high recognition, brand design scheme of the excellent continuity.