Study On The Development Problem Of Chinese Animation Industry Based On The Industrial Chain Construction

As many countries pay much attention to their advance of the culture softpower all over the world, the development of the culture and creative industryhas become more and more important to the government. The cultural andcreative industry in China has not been a ripe development industry yet, sodoes the animation industry, which is one of the important part of the culturaland creative industry. So there are still many problems for us to go furtherresearch and make efforts to get the reasonable industry developmentsuggestions in the development process of Chinese animation industry.Among these problems, the construction and completion of the industrial chainand the suitable profit model are the key links to achieve the favourabledevelopment of the whole industry.The thesis is focusing on Chinese animation industrial chain constructionwhen doing the research of the development of Chinese animation industry. Itcombines the industry economics theory and the cultural economics theory inthe specific analysis of the existing problems of the current Chinese animationindustry. It also combines the mature development pattern of foreign animationindustry and Chinese national conditions. So, the unique industry developmentsuggestions are more suitable for China.There are five parts in this thesis.Chapter 1 is about the significance, methods, creativity and the status quoof the topic.Chapter 2 is the overview of the animation industrial chain. It includes therelevant theories, basic characteristics of the animation industrial chain and theoverview of the animation industrial chain in American and Japan.Chapter3 analyzes the development and the main problems of Chineseanimation industrial chain. The most important points are the analyzing of theanimation industrial chain`s profitability and the bottleneck of Chinese animation industrial chain`s development.Chapter 4 puts forward the suitable suggestions of Chinese animationindustrial chain from four aspects. They are the development of the risinganimation industrial chain, the investment and financing construction ofChinese animation industrial chain, the optimization and upgrade of Chineseanimation industrial chain`s structure and the optimization of the industrydevelopment`s policy environment.The last part of the thesis concludes the status quo and the problems ofChinese animation industrial chain and looks into the distance of the future ofChinese animation industry.