Dilemma Research Based On The Broadcast Channel Monpoly Of Animation Industry Development

The animation industry is a pollution of sustainable development of cultural industries. Derivative is widely emerging industry, animation industry can promote GDP, to become the regional economic growth and to promote industrial transformation of the sunrise industry. Now become one of the pillar industries of many countries’ economies. In recent years, China’s animation industry has developed rapidly, the country attached great importance to the development of the animation industry, but also introduced preferential measures to promote the development of animation industry, but compared to the United States, Japan, Europe and the United States and other countries of the animation industry, the current domestic the animation industry is not only extreme lack of truly influential works, and the animation industry is still not formed a complete industrial chain, and a huge market has become the source of other national animation industry profits. Why the Government strongly supports the development of animation industry, animation business in China can not obtain the appropriate development, or even been in the OEM, the situation of the processing plant of the other countries in the animation industry? Why China has excellent animation talent, a huge animation market demand, but rarely seen in anime can cause a market reaction? Therefore an urgent need careful consideration of the current development of the animation industry, multi-angle study of the development of China’s animation industry, the existence of incompatible aspects and how to resolve these inconsistent at. This paper attempts to use the industry value chain theory, monopoly animation playback channels in the structure of the industry value chain perspective, the use of theoretical modeling and empirical case studies, analysis of the development dilemma of China’s animation industry and its formation mechanism, on this basis proposed response to the predicament of the development of animation industry measures.This paper analyzes the animation industry value chain has a length perpendicular to a wide range of various aspects of both contact each other independent, the value of derivatives played an important part of the animation industry value chain. Playback channels flow directly affect the animation industry chain can be extended, after the play value of derivatives can be achieved, therefore, the player channels occupy an important position in the animation industry chain.Build the model of the monopoly power of playback channels, this paper analyzes that the degree of monopoly power of the broadcast channels have a significant impact on the development of the animation industry. Playback channels to reduce the monopoly of the media player anime purchases, causing substantial losses in the animation industry, restricting the development of animation industry.Playback system monopoly in China resulted in the animation industry, lack of creativity, narrow product positioning, improper operation of the market, weak profitability, the atmosphere of investment and financing difficult to build "development dilemma. This paper analyzes that the formation mechanism of the development of animation industry dilemma is:monopoly playback system control anime content; monopoly player institutional constraints animation audiences; monopoly playback system partition of the overall operation of the animation market.In recent years, Hangzhou animation industry development trend in the development process, but also by the constraints affect the broadcasting system monopoly, there are works of influence is weak, work the operation of the market weakness, the small number of well-known enterprises, the development of the industry as a whole less competitive, as predicament. Response to the playback system monopoly, Hangzhou animation industry to explore the establishment of professional media, expand product promotion channels, to some extent, a breakthrough play monopoly dilemma, Hangzhou animation industry for a larger development. For China’s animation industry to explore new media distribution, has important implications for the role of extended play channel. Based on the predicament of the theoretical analysis and the Hangzhou empirical analysis, it get rid of the countermeasures of China’s animation industry development impasse:the short term, policies to deal with existing playback system does not change and expand animeplayback channels and promote joint development of the animation business; the long term, the correction of the animation industry, management position to promote the play of change in the system.