Analysis On The Current Situation And Future Development Of Chinese Animation Industry

In the context of the national economic growth and the national policies formulated in recent years to support China’s animation industry the development of China’s animation industry has made a lot of praiseworthy achievements,and a batch of excellent domestic animation with excellent production and popular audience has emerged.The derivative and peripheral products related to these animation have also been produced and sold.However,n comparison with the U.S.A,Japan and other animation powers,Chinese animation is still not mature and has a large gap.At the same time,Chinese animation is also facing the problem of difficult to go to the overseas market,and its influence on overseas culture is almost nil.In this case,combing the latest development status of China’s animation industry and putting forward relevant constructive suggestions is a very meaningful thing to promote the development of China’s animation industry and enhance its influence.The inclination of entertainment consumption expenditure and national policy urges all kinds of capital to come to the animation industry in succession,in order to obtain satisfactory income.Animation industry,as a real sunrise industry,has a bright future.This paper is divided into six chapters:The first chapter is the introduction.This paper expounds the research background,significance,problems and methodsThe second chapter introduces the historical development of Chinese animation.The third chapter is the overall analysis of Chinese animation industry.This chapter is divided into six sections,which respectively introduces and analyzes the macro environment,industrial chain,market scale,user groups,profit model and investment and financing of China’s animation industry.The macro environment analysis adopts pest macro environment analysis model,which elaborates the macro environment of China’s animation industry from four aspects of policy,economy,social culture and technology,and shows the external advantages and disadvantages faced by the development of China’s animation industry;the industry chain analysis introduces the specific situation of the upstream,upstream,midstream and downstream of the animation industry;market regulations Model analysis combs the market scale of Chinese animation industry.User group analysis introduces the main user groups and their preferences of Chinese animation.Based on the analysis of profit model,the paper draws the conclusion that animation enterprises rely on pop up animation IP,and the overall profit is difficult under the current profit model of China’s animation industry;the situation of investment and financing introduces the.specific attitude of various capitals to the animation industry investment and the specific investment direction of their preferences.Then is the fourth chapter,according to the previous discussion of the current problems of animation industry in China and suggestions for its future development.Suggestions include three aspects:modularization and refinement of animation production,maintaining core competitiveness and strengthening the development of animation IP derivatives.The fourth chapter is company analysis.According to the sequence of upstream,midstream and downstream of animation industry chain,four representative companies are selected to analyze their operation and financial situation,and corresponding suggestions are put forward according to the risks and problems faced by the company.The fifth chapter is the analysis of the future development trend of the animation industry,based on the previous discussion of the current problems of the animation industry in China and the suggestions for its future development.Suggestions include four aspects:speeding up the pace of animation classification,modularization and refinement of animation production,maintaining core competitiveness and strengthening the development of animation IP derivatives.The sixth chapter is the summary of the whole paper.