Research On L Bank's Support To Hangzhou Animation Industry From The Perspective Of Industrial Chain Finance

As one of the current sunrise industries,the animation industry has grown rapidly in recent years.As a key city for the development of China's animation industry,Hangzhou has always taken the development of animation industry as a new driving force for urban development,and has given a lot of policy support and continuously created an excellent environment for industrial development,and has formed a certain industry scale and industry chain.However,due to the particularity of the animation industry's “light assets,high risks,and high investment”,higher funding barriers have always been one of the problems hindering the development of the animation industry.As the most traditional financing channel,the banking industry plays a very important role in supporting the development of cultural and creative industries such as the animation industry.As an emerging industry,the animation industry requires the banking industry to continuously innovate products,improve risk management,and change financing thinking in order to achieve a better development.This study analyzes the development of Hangzhou's animation industry through SCP analysis firstly,and draws the preliminary results of the Hangzhou animation industry chain.At the same time,it divides the upstream and downstream of the animation industry chain into creative module,market feedback module and derivative development module.Secondly,this study analyzes the current financing situation of Hangzhou's animation industry and finds that Hangzhou's industrial environment and policies are relatively good,and its financial system is relatively sound.However,the related policies do not benefit most small and medium-sized animation enterprises.Overall,Hangzhou animation enterprises Difficulty of financing remains widespread.In addition,this study through L Bank's innovative practice of animation industry chain finance and combined with the analysis of animation company credit case analysis found that Hangzhou's animation companies can obtain financing support through targeted financial products and industry chain finance thinking.Finally,this study puts forward suggestions to improve the credit rating system,develop multi-level credit products,and strengthen risk prevention.The possible innovation of this study is that in the past,animation companies often had difficulty obtaining bank financing through traditional credit products,but L Bank innovated a series of financial products and financing service solutions forcultural and creative enterprises such as animation companies,and then used industry chain finance thinking can help more animation companies get bank financing.L Bank applied the industrial chain finance method,which was originally applied in traditional industries,to embedded cultural and creative enterprises and other financing through targeted product and credit risk management,thereby achieving a win-win situation for industrial development and increasing bank income.