The Emotional Appeal Of The Layout Design

The layout design is an important form of visual communication design. Thelayout and design of its logical visual way of thinking, text, graphics, symbols, iconsand other design elements according to their hierarchical visual communication needsof the reasonable allocation of visual order. Its purpose is to make the audience moreclearly and quickly interpret information, share information. Therefore, the layoutdesign to strengthen the emotional appeal, the better to make the audience enjoy thepleasure and wonder, to be met in the visual psychological, more rational use oforchestration language make it ideal for exchanges and communication, and interact.In this paper, the theoretical knowledge of the psychology of visual perception,trying to find the means of communication to meet the audience’s deep-seatedpsychological needs. Through research, awareness of the layout design process isdivided into five levels, the information itself has real property; designers to convey tothe audience’s emotional cognition; layout design to show to the audience form; theaudience’s emotional awareness as well as design exchange of the division and theaudience’s emotional thinking. Five levels of emotional cognitive processes, firstproposed layout design emotion has integrity, freedom of unlimited, non-rational threebasic characteristics. Second, starting from the layout design in the form of beauty, tofind the audience’s emotional appeal; and analysis of the age factor, the impact ofethnic factors on the emotional appeal. Finally, specifically addressed with the visualfactors and emotional symbols, text, graphics, color, how the information conveyed inthe show the audience the emotional appeal. Combined with the current trend ofdevelopment of the layout design, a reasonable speculation on the future developmentof the layout and design to meet the needs of the audience emotional.