Study Of Optimal Web Interface Design On Kansei Engineering

Advertising is one of the means of the human social informationdissemination in a new century. Animation advertising is to use all or part of thetechnique of expression animation in advertising. Advertising creative thoughtsis a combination of planning and art performance.There’s no way out to try to improve traditional advertising only throughtechnology level. Lacking of advertising strategies, positioning was not accurateenough, creative expression is black and white, which are the main factors theadvertising industry is now facing. Animated ads have become evergreen newstrength to save advertising with its short production cycle, low cost, thecreativity of novel "mutation" and the advantage of the science and technology.Especially During the ten years of the new century, creative elements ofanimation form give a new starting point to all kinds of products such as the carmechanical structure and the dynamic visual display, landscape architectureroaming, promote brand awareness of the enterprise and affinity,"symbolic"product image, etc.Animation advertising pays more attention to the spread of art. Nowadays,the global best known advertising is applying animation; good creativeadvertising actually is completed by animation. The expression form ofanimation and technology is no longer subjected to the limitation of traditionalfilm shooting. The new perspective presented can be in more audio-visual tostimulate the audience and to realize the purpose of spreading advertisinginformation with a new looking for the traditional advertisement is aestheticfatigue. In the future, it is inevitable that the combination of advertising and theanimation will be closer. If we want Chinese animated ads have internationallabels, we should not only pay attention to the originality, but also diversecreative ideas. We must pay attention to the current Chinese advertising, the “puns” it is used. Before Chinese become an international language, the workshould not be limited to a national or cultural work, instead, we should makeaudience from different culture background catch the theme of the advertising.This is a big concept of visual impact and cross-cultural toleration. Animationitself is an expression of cross language and national border form, so animatedads have a most market potential.The purpose of the research is to specify the advantages of animated adscompared to traditional ads by combing through animation advertising changeduring the ten years of the new century, to analyze the current situation anddevelopment trend in the future. This paper tries to find out the fundamentalreasons of "fortress wind","vulgar" of Chinese animated ads and put forwardsome ways which can meet “made in China” Chinese animation advertisingsystem theory. It also gives addition to the theory of animation advertisingchange to make it more systemized, theorized, standardized, keeping "Chinesecharacter" but having “international style”. It looks to future creativity ofadvertising revolution of Chinese animation. Here comes the specific content ofthis article: The research of the creativity of Chinese animation Advertisingchange during the ten years of the new century(1) Mainland Chinese animation advertising study and practice is still in theearly stages of formation, There is an obvious distance compared to Hong Kongand Taiwan. Its Production technology and originality connotation are not deep.There are many problems to be solved such as: How to learn from the foreignexcellent production technology as well as stick to the original creativity in theprocess of collision intersection; how to make China-manufactured Chineseanimation advertising keep “the Chinese characteristic” but hold "internationalstyle" and communicate cross-national cross-cultural Chinese characteristics, etc.China will become the most potential market in global animation advertising.(2)Theory is the basis of practice. Systematic and theoretical guidance ismore needed in blind following period. But there are not many related books andliteratures on animation in our country and there is not such kind of authoritativesystematic manuscript in magazine. The international advertising has a lot ofdynamic realistic articles on Chinese advertising since2000, which concerns asmall percentage of the content of the advertisement animation and make it not systematic.