Development Trend Of The New Generation Of Advertising

With China’s economi’c growth, peoples need of humanity culture have irsen as’well. The development of media, not only satisfies peoples growing spiritual needs, butalso promotes the development of advertising. Modern advertisements have intertwinedwith economic structure, social development and our daily life, Advertisements havebecome an inseparable part and play an important role in peopl’es life. Modernadvertisement design has become the model of combining the visual art and hearing art,and extensively involves art and mass communication, etc. With the development ofscience and technology, vairous new forces t of advertising appear in the people’s lineof sight, waiting for people to research and development.Firstly, this paper studied the current situation and development trend of modernadvertisement, analyzed its relationship to new media, and made a classified research onits content. Secondly, combined with theory, this paper emphatically represents thecurrent situation and development trend of animation advertising which is a branch ofmodern advertising, and concretely research the application of animation advertisingdesign in modern advertising. Finally, combined with the working experience ofgraduation design example, finish this paper.The mutual benefit of advertising industry and animation industry generated theanimation advertising which is now a branch of modern advertising. At present in China,strengthening of the animation industry and development of the advertising industryprovide unprecedented development opportunity to animation advertising. So making aconcrete and deep analysis to the development prospect of ihe animation advertising isforward-looking and instructive to the study of modern advertising. However, theresearch in many issues on animation advertising didn’t get broad consensus and enoughattention inteirorly. So hopefully, the study of modern advertising and one of its branch,the animation advertising, combined with the research results of graduation design, can make more people know about the modern advertising, and further more promote thedevelopment of the advertising industry. This is also the main purpose of this paper.