The Present Condition, Problems And Solution Of Supermarket Visually—oriented Design In Wuhan

In recent years, with the increasing quantity of supermarket and more rational consume concept by consumers, the competition between supermarkets become more and more intense. However, the service offered, technology, strategy taken by each supermarket are all similar and price competition is still the original method, at last there comes to the competition of service quality. Now, the main competition method taken by supermarket are price promotion, but this overlooks consumers’potential demands of environment and service quality.Visual-oriented design is one of the most important methods to create good shopping environment and enhance service. The main commodities supplied by supermarket are daily necessities, with two main characteristic:big and mix. The consumer shopping psychic is to find a target commodity in the fastest time. In daily life, we usually saw consumers shuttle back and forth in the supermarket to find the target commodities because of the unreasonable layout and unclear visual-oriented, it not only wastes a lot of time, but also makes people crowed and at last affects the mood of consumer.Perfect supermarket visual-oriented design not only gives consumer a helpful direction, creates humanized shopping environment, but also enhances the whole image of supermarket by mixing the function and art, therefore, visual-oriented design has played an increasingly important role in service image of modern supermarket.This thesis takes Carrefour, the pioneer of supermarket type of operation for an example, investigating its7supermarket in Wuhan to analysis current situation. And use a system research method which combines the exploratory research study and descriptive study in market research study to analysis the present condition, problems and reason of supermarket visually-oriented design in Carrefour, then, propose improve countermeasures study aiming at the exist problems which combine with design principle. Try to analysis how to make use of visually-oriented design by the operation principle from the side of Visual communication to satisfy the shopping demand of consumer, for hope of getting a scientific survey data to give a reasonable improve policy to supermarket visually—oriented design of Carrefour to help it offer a better service to the local people.