The Succession&Remolding Of Hundred-year-old Brand Vision Image Design

This article will analyse some successful hundred-year-old brand cases such as "Coke-Cola" in US,"ORAYA",""Eitaro","shoyeido" in Japan,"ShangHai VIVE" and "Fu Lin Tang" in China,to seek out their change and invariant during developing.then consider remolding the future of hundred-year-old brand vision image design.The article buring forward the idea that designer shall not blindfold seek new things and fashion,and the brand itself shall not stuck in the old way,but direct and efficiently reform the design with the time on the basis of beauty now.Focus on the experience of five senses of brand design,bond the new "tradition".It will bring forward effective methodology,in order to remold hundred-year-old brand in China.