As the character graphics and creative print ads in a foreign country is successfully applied in the field, thus confirms the necessity of print ads graphic creative research on the characters in, people also demonstrated in national print ads graphic design feasibility study. Article by learning and research abroad in plane advertising in the character graphics of creative research advanced experience and technology, combination in China plane advertising of status, on character graphics of creative content, and creative form, and creative method and creative purpose and significance of in-depth analysis and research, tries to construction a for domestic plane advertising character graphics of creative thinking and the performance method, to in must degree Shang help domestic plane advertising area solution currently in character graphics application area appears of features missing, creative in the wrong way, problem, For the advertising industry to expand a section to reduce costs and improve advertising effectiveness of publicity channels to ensure fast, efficient upgrade international competitiveness of China’s advertising. |