The Minimalist Style Of Packaging Design

Follow the step of economic development, packaging design in the interests of thecause excessive packaging and a series of social problems, the sustainabledevelopment of green packaging design has become a hot topic. Minimalism andpackaging in the design of the production process, pay attention to savingresources and protecting environment, also relates to pay attention to inspirepeople ’s inner feelings, advocating rational way of life, is consistent with themodern social development and human development of packaging design.This study discusses the importance of the minimalist packaging, superiority andnecessity, both at home and abroad on the minimalist packaging case analysis,study its color, graphics and layout, summarizes the minimalist packaging visualfeatures; study the design principle, design cycle using subtraction, humanizeddesign, summarizes the minimalist packaging structure characteristics; study of itsthe choice of materials and the materials used, summarizes the minimalistpackaging material characteristics, and explores the minimalist packaging inmachining technology characteristics. And through their own long-term packagingexperience, once listed on packaging design for case analysis, to discuss thepractical work the influence of packaging effect factors. The minimalist packagingfeatures and case detailed analysis, summed up the minimalist packaging design ofthe three values, namely: social value, market value, aesthetic value. And finallypoints out, creating the brand, specialization, personalization, the services of theminimalist packaging design is a packaging design development of the route onemust take. Finally, combined with the number of years of work experience, to extract thescientific design process table, provide reference for packaging designpractitioners.