The Study Of Creative Design In China’s DM Advertisement

DM advertising is a means of using a direct delivery way to convey information of advertising on the selected object, home or company is located, it is a way to integrate media properties to meet more individualized information demand DM ad delivery is one on one, to make the audience have the feeling of being respected. The original and development of DM has being a long time. And now it has paid more and more attention to aesthetics and from the audience’s perspective to study its effect. Nowadays, when the growing situation of advertising, the trend of mixture aesthetic significance with the communication of DM is more and more important。DM advertising needs different ways and different functions according to different groups of potential client.DM creative design is also very important that good design is the basis for product promotion to achieve good results. In this paper, how to design creative and innovative and excellent work is analyzed from the following reasons including color performance, handling of advertising, graphic language expression, presentation of visual communication, the choice of layout combinations, and the modeling style comprehensive description of design aspects. Finally, this paper used hotels, cosmetics, real estate as the cases to analyze the advantage and disadvantage of the DM advertisements.Creative advertising in the future trend will be a growing tendency to personalization, localization, complex and diversified. With the liberation of the personality, people aesthetic are constantly sublimation, and are increasingly seeking unconventional and unique. Localization is often associated with national culture. Between different regional and national advertising, you need to make corresponding adjustments according to the traditional characteristics of the local culture and people’s aesthetic level. DM ad from the plane shape, cooperative marketing model compound, in order to achieve a better income, such gains is a win-win for advertisers and product promoters, the two sides. Finally, from these three aspects of advertising design, symbol, brand, mood supplement a diversified design.