The Research On Creative Method Of Multidimensional Graphic Design

With the continuous development of information technology,the new-media has a strong impact on the traditional forms of advertising media,the traditional media needs to be innovative to meet the requirements of the times.At the same time,with the development of social economy,people's aesthetic tendency of advertisement has changed,and visual consumption patterns also showed a more diversified characteristics.In order to adapt to the changes of objective conditions,the graphic advertising design is constantly innovating,showing the characteristics of three-dimensional space,diversification of elements,diversification of means and innovation of thinking,which leads to the design of multidimensional graphic advertising,this paper focuses on the research of the creative method.Multidimensional graphic advertising design is a relatively innovative concept,the theoretical system is still incomplete.This paper combines the concept of "multidimensional graphic design" and "graphic advertising innovation design" to sort out the concept,causes,characteristics and value of multidimensional graphic advertising design,and explores the creative ideas of multidimensional creativity from the works of graphic design masters at home and abroad.Combining the induction of creative thinking and creative principles,this paper lay the foundation for the study of the creat ive method of multidimensional graphic advertising design.Based on the analysis of a large number of innovative advertising cases at home and abroad,this paper summarizes the creative methods of five kinds of multidimensional graphic advertising design,including innovative elements such as combination with environment,interaction with people and dynamic presentation.At the end of the paper,the feasibility of the multidimensional creative method is verified by completing the actual design case.The multidimensional creative method is an important supplement to the existing theory of graphic advertising design,which helps to broaden the design space of graphic advertising.This paper emphasizes the combination of graphic design and advertising carrier,space environment and audience,and sums up the more detailed and concrete creative method,which provides the theoretical support and practice basis for the designers.Multidimensional graphic advertisement design project still has a lot of content can be extended research,along with the development of the times,there will be more new technology,new thinking,new media into the creative method,the designers should be the development of vision,constantly supplement and improve the design theory of multidimensional,to explore more possibilities of grafic advertisement design innovation.