The Research Of Multiple Forms Of LOGO

With the progress of the times, especially the continuous development of scienceand technology, consumer psychology, consumer culture change constantly, traditional,established in industrial development based on the LOGO design idea in a certain extentsomewhat inadequate, the new era calls for new design methods appears.In fact, many forms of LOGO is with new technology, especially the new media(web, the popularization and application of digital) and the emergence of new designmethod for LOGO, however many forms of LOGO existence is not just confined to theapplication of new technology, it brings the design thinking of the breakthrough:breaking the traditional LOGO design idea in LOGO variability, the traditional sense ofthe stability of LOGO by LOGO graphical shape stable development to expand theaudience psychological impression of stability. Multiple forms of LOGO design methodis the traditional LOGO design concept of the necessary complement, in a morediversified today will play a more and more important role.In fact, many forms of LOGO as new things because of their development is notmature, coupled with the traditional LOGO design idea ingrained, multiple forms ofLOGO are what most people misunderstand, many people think that it is done in thespecious writing. Thesis combines the visual psychology, visual perception of therelevant knowledge of multiple forms of LOGO design method of theoretical analysis,draw the necessity of its existence and rationality. Through a real case, summarize andmorphology of the LOGO definition, characteristics, and the design method of multipleforms of LOGO.New design method for LOGO domestic research is centered around the applicationof new technology expansion, this paper will focus on the actual case, to many forms ofLOGO are analyzed in theory, using the visual psychology, perceptual knowledge,combined with LOGO essence, deepening the understanding of the essence of LOGO.