The Design Forms Of Chinese Periodical Titles Research

Recently years, according to the data, it is found that there are thousands ofjournals had been published in China. There are many species kinds of journalspublishing every year and meanwhile the same number of magazine disappear.Obviously it was a highly competitive in publishing industry. We have several type ofperiodicals, such as science, literature, art, children’s class, leisure class etc. Theperiodical publishing industry has saturated already, the competition will become moreintense. With the fast rapid social and economic development, people paid moreattention to positioning of journals taste, image, artistic. In order to enhance thecompetitiveness and art design level of journals, the design of journal’s title become toan effective way. It will be a reference value that make a depth investigation andresearch in form of journal titles.Establish the design concept, emphasis on the journal titles design, is the necessarymeans of expression for modern journals. How to make consistent with the journalconnotation but also reflects the characteristics of art publications, we need to analysisto the readers the category to journal, the publication features, publications, and the artof journal title design. This article collate the informations from these ideas, analyze theresearch current of journal titles design, and pointed out that the titles design isrelatively weak at this stage, is not able to make concerns of society and industry. Basison this, I put forward the significance of project and ideas of research.This article make a analysis from the history of China’s journal, journal category,the effects of journal title, visual effects, title’s creative and characteristics, methods anddevelopment trends. As example by the China’s journals, we do the research of Chinesejournal character titles from the text, color and layout.This article put forward a lot of design ideas and suggestions for improvementbasis on the research, to look forward to improve the level of the overall design andjournal titles design.