Research Of Shanghai Journal Binding Design During Republic Of China Period (1912-1949)

The Republic of China is a transition period. Shanghai journal binding design underwent three stages, which are infancy, growth and flourishing. It integrated with the world art design and broke away from the traditional method. Afterwards the more scientific, rational, modern and innovative mode of production came to the world.The current research around the Republic of China is focused on design history, collection history and publishing history, which can not fully demonstrate the artistic style or deep cultural connotation of the journals Binding art in that period. However, this dissertation attempts to study the Shanghai journal binding art of the Republic of China from the point of view of visual communication, and analyze its visual modes, cultural connotations, successful experiences etc.In the light of the research of Shanghai journal Binding design of the Republic of China, here are four main conclusions:First of all, it is an important combination of Chinese and Western elements as Shanghai journal Binding design of the Republic of China is the beginning of this field, the vital transition from old to modern, and also the historical witness of moving forward.Secondly, the diversity of Shanghai journal Binding design of the Republic of China is the peak time from now on as people can tell from their variety of pictures, words and formats.Thirdly, the great literary atmosphere can be found from everywhere at that time. Most of them had excellent works with multiple cultural identities, such as writers, artists, etc.Fourthly, there were many issues based on the theme of women’s lives with the image of woman as cover usually, which made educated female to be customers in some extent.