The Research And Application Of Gestalt Psychology In Postmodern Graphic Design

Graphic design is one of the most expressive and creative design techniquesin plane design. This research project aims at further investigatinggestalt visual perception’s influence on modern aesthetics by analyzingits application in postmodern graphic design and summarizing its practicalrules in postmodern graphic design by studying the essence and functionof postmodern graphic design.Postmodernism makes a great contribution to modern graphic design becauseit puts human and culture first, which is beneficial to developingdesigners’ creativity and reflecting their works’ characteristics to themaximal degree. Gestalt psychology is popular in modern western designfield. On the surface, they are in a state of completely opposing to eachother, however, with a careful analysis, we can find they do have somethingin common. It is exactly this state of unity of opposites that makespostmodern graphics created from visual perception theory be of morestrains.This research project, based on the gestalt visual perception theory,elaborates the characteristics and principles of visual perception. It alsodescribes graphic design method from the perspective of visual andperceptual reaction which is most direct. Besides, it puts an emphasis onthe creation of analyzing and studying the forms of postmodern design.The second chapter is about gestalt theory in Gestalt psychology and itsbasic characteristics; The third chapter is about gestalt psychologyaesthetics’ effect on modern aesthetic and its principles; In the forthchapter, I explain the basic conception of postmodernism and graphics andhow postmodernism is applied in modern graphic design; The fifth chapteris about the visual perception rule, which can be used to guide our graphicdesign, and its basic characteristics. In the conclusion, I suggest thatin the modern society, besides getting a great amount of information, peopleput humanity first. Graphics is a kind of language that can be read, andit is modern designers’ responsibility to put this language to a wholenew level through gestalt visual perception theory, thus it will be a bridgefor people to communicate and understand each other.