Research Of Motion Graphic Design Asethetics Based On Visual Perception Experiments

Under the background of digital multimedia in the information age,the importance of dynamic graphic design is increasing day by day.This research uses an interdisciplinary visual perception experimental research method to explore the visual perception,the cognitive mode,and the psychological acceptance pattern subject to the visual perception and design aesthetics,and to analyze the structural laws of the dynamic graphic creation,as well as the aesthetic law and aesthetic value of the dynamic graphic design.First of all,this paper analyzes the principles of the movement law of natural objects,the theories of dynamic visual perception and the guiding effects of synesthesia.Based on the theory of visual perception,visual physiology and Gestalt psychology,this paper analyzes the aesthetic appreciation mode of dynamic visual form of the aesthetic subjects.Secondly,based on the above principles,the dynamic behavior of graphics is analyzed from the three dimensions: Graphic dynamics,lens dynamics and audiovisual dynamics.Summarizes the three-dimensional design structure of deformation,displacement,and speed change of dynamic “perceptual” design of graphics;Discusses the visual motion and configuration of dynamic graphics;And analyzes the transmission of the meaning of the analog and rhythmic isomorphism and sound and picture in the dynamic graphics.Finally,the aesthetic law of dynamic graphics is verified and derived through visual perception experimental research.Three pairs of aesthetic principles are proposed to guide the dynamics of the graphics,lens dynamics,audio-visual dynamic design,which are the dynamic strange-related aesthetic dimension,the simplified-complex aesthetic dimension,and the reproduction-imagined aesthetic dimension.Based on the principle of visual perception,the systematic research on the aesthetics of graphic dynamic design is helpful for designers to design new and reasonable dynamic graphic works with more aesthetic value.The innovative experimental research method of visual perception is the interdisciplinary innovation of the academic research method of visual communication.