The Research On Type Information Design Of Screen Media

In the background of digital information technology widely developmenting, The mass media forms and communicating modes have tremendously changed, informations became a cornerstone of modern civilization, there are full of thirst for information all over the world, this article in-depth researched and analysed the screen type information design in the round mainly from five aspects which are:the development characteristics of information carrier, screen information cognitive style, screen type design strategy, screen type information design method, and so on.This studies purpose is:under the information explosive growth trend, by the research of main carriers of current information dissemination——screen type, analyze its propagation characteristics, summarize its cognitive experience, explore its design method, and rethink profoundly the "clear communication" idea, to summed up a set of new applicable perception theory of screen type information.The method of research mainly on collected a large number of cases and data in information design, analyzed many aspects of information acquisition, revealed the screen information characteristics, researched type information communication with objective and scientific method, combined with the application of practical design cases, so as to make the paper comprehensiveness, accurate and practical.The final conclusion within this paper is that the transmission of screen media type is different from traditional media, it need to fully consider the characteristics of information carrier, balanced from the man-machine project perspective, integrated the five senses of communications, extracted the temperament of different types, explored the new functions and values of the type information, and found a new direction of Type Information. Type information design constantly evoluting with the development of times, so it needs to be constantly updated, adjusted and evolved.Hope that this paper research can cause some resonances and communications to those colleagues whom dedicated to the study of type information design. Also hope to seek out more breakthroughs in the typeface design industry which still need to consume lots of time and manpower while have no protection of intellectual property rights at present.