The Public Cultural Products Supply Research In The Construction Of Rural Community

There has been a great difference in the supply of public products between cities and countries due to Urban-rural Dualistic Economic Structure since reform and opening up. The government has focused the financial strength on the supply of urban public goods, while neglecting the supply of rural public goods. The rural public cultural products, one of the rural public goods, face the same problems including total supply shortage, unbalanced structure and low efficiency. The outline of China’s12th Five-Year Plan stresses the launching of urban community development, the improvement of rural community development and the perfect of new community management and service systems on the basis of stressing the need of party committee leadership, government responsibility, social coordination, and public participation.The combination of the survey in the Home Community of Town L in Shan Dong province and the relevant theory research at home and abroad suggests that the supply of the rural public cultural products should draw support from the platform provided by the rural communities. We should distribute public resources by importing community mechanism, promoting the development of the new public management theory and service theory, sorting out the historical logic of public goods supply, clearing the rural public cultural products supply problems, defining the boundary of the "government and community", establishing the assessment system of cultural performance and other measures and promoting reasonable and effective supply of the rural public cultural products under the new situation of the community development.The first chapter, the introduction of the paper, introduces the purposes and the significances of the study systematically, sorts out the relative studies at home and abroad, and points out the potential creativities of the paper. The second chapter defines the three core concepts:rural communities, public goods and rural public cultural products. The third chapter analyses the international rural public cultural experience. The fourth chapter reviews the supply of rural public cultural products and its historical changes, and sorts out the situation of the supply of the rural public cultural products of each stage. The fifth chapter shows an empirical study. I investigated the reasons of the supply of the public cultural products and analyses the types of the rural public goods, main body of supply, capital source and management by the questionnaire survey and depth interview. The sixth chapter gives the suggestion of improving the supply of rural public goods aiming at the problems launched above.