Policy Studies Of China’s Animation Industry

With the development of worlds economic, people are concerned about not only a country’s hard power such as economic, technological, and military, but also cultural, diplomatic, institutional and other aspects of soft power. With the faster conversion of knowledge into productivity, economic development is also changed appropriately. Animation industry, a powerful part of the country’s culture, is showing its own charm and unique position. Since2004, governments have given enormous attention and strong support to the animation industry. While facing a very favorable opportunities and conditions, it also experienced growth and changes in the quality reborn rapidly. It is becoming China’s economic growth and cultural highlights of the new industrial development.Like other countries, China’s animation industry is a new industry, and its growth and expansion cannot accomplish without government’s support and guidance. Various measures to promote the development of animation industry, industrial policy plays a particularly crucial role. Policy as the primary means of guidance and support of the animation industry, the Government, at the same time promote the development of animation industry, also led to a series of prominent issue in China’s animation industry. Excessive intervention and over-protection of the animation industry, the government has weakened the ability to rely on raw strength within the market development of animation industry, resulting in the animation industry grew up minor product, industry, policy dependence status quo.In view of the government to support policies to promote the development of animation industry plays an important role to carry out the scientific theories of the animation industry policy to accelerate the development pattern of the animation industry, animation across a Major animation power of great value and significance.Although great enthusiasm have been taken into the research of "theory of the animation industry", And has made many important theoretical results, But it’s relatively scarce on the animation industry, especially on the animation industry policy. Such as:to promote the animation industry legislation; improve the animation industry policy authoritative; strengthen the policy of the animation industry targeted; ensure the animation industry policy limitation to the urgent need for further in-depth study and exploration.Based on the analysis of China’s animation industry development status and combing China’s animation industry policy context, and study research policy practice the effect of China’s animation industry, learn from the Japanese, American and Korean animation industry development experience at the same time, proposed to strengthen the collaboration of the management department; to improve the legal system; expand the range of support; enhance efforts to support; to improve the policy recommendations of the implementation of the program, such as improving China’s animation industry.