Orderliness Research Of Poster Design

With the rapid development of technology, the audience aesthetic consciousness changes greatly. The demands for Poster design rised from Perceptual stimulation to rational demand gradually. The situation of meeting the more and more needs of beauty call higher demands on the Poster designer. How to make the characters, graphs, color delivered more scientific and Humanity becomes more and more important. Nowdays, some works spread effect goodly,but some are disorganized, the reason for that was the designers did not grasp the connotation of "sense of order" so there was no key point to express from the works.Aim at the misunderstanding in theory and practice of designers and shortcomings of Poster design works, The paper takes the "sense of order" of Poster design as a breakthrough with analysis on concrete cases to indicate that order runs through each work and plays key role in delivering information and expressing beauty during the works designing process. Then we can find out how to get the design rules and methods of "sense of order" to form sophisticated design process from theory to practice.The paper has recommended the concept of Poster design and sense of order, in terms of visual sense, perceptual psychology,and so on forth, instinct pursuit and the importance of sense of order was analysed to point out that it was the key methods to deliver information and grasp the beauty from the Poster design works; different people, nation, even a man with different form of expression. Why? In this paper we explained this reason by analysing functional factors and psychological factors’ influence on the form of "sense of order"; then with the excellent cases, we discussed the Poster design on perception, choose and use of biomorphic order, rational order and aesthetic order. Some laws which contribute to the change and unity, contrast and harmonic, repeat, symmetry and rhythm of sense of order’s established; then from the view of semiology, the expression form of sense of order in the designing process; lastly, the relation between "order and change" and "order and number" was analysed. The Poster design order is not a fresh topic, but so far there are not systematic, organized theory to Poster design, so we study on this topic belongs to explore category. During studying, the writer proposed a lot of understanding and founding. It shows that the study on Poster design order not only systematized and organized theories but also afford experiences for later creation. The study on this paper is just the beginning, it will lead me to do farther research and exploration on this topic of Poster design...