Rational Thinking And Emotional Thinking Of Digital Animated Ads

With the coming of information age and the booming of the animation industry, the type andmode of the transmission of advertisement have changed a lot. Digital animation advertisingarises at the historic moment under the developing situation. Digital animation advertisingwith the particular visual advantage and technological means has applied in advertisementcreative design widely, and has become an important method for modern novel advertisementcreative, and the important project that we are researching is to create advertisement full ofpassion and creativity by taking advantage of this special art style and designing. Wherein, theinformation transmission effect is determined by whether the creative thinking and designmethod is right or not. Thereby, during the processing of the design of the digital animationadvertising, researching and discussing rational thinking and emotional thinking andprocessing testing and proving combined with practical application such as advertisingplanning and designing has important researching value and meaning.The core content mainly researching of the text is discussing the effect and the applying infour areas that is image, color, space smooth shadow and sound of the digital animationadvertising from angles of rational thinking and emotional thinking. The nature andcharacteristics of rational thinking and emotional thinking activities and how to practice andapply rational thinking and emotional thinking in advertising design during digital animation,advertising design are elaborated in the text. The article discussing the philosophicalrelationship between rational thinking and emotional thinking that they have their owndifferent and dialectical each other by taking many cases. Rational thinking based thinkingguides the specific use of visual thinking and is the backside clew and the context of theemotional thinking. Emotional thinking is the basis and premise of rational thinking. Rationalthinking and emotional thinking both supplement each other, oppose each other and infiltrateeach other in the digital animated advertising. In order to generate good ideas and creativeworks in digital advertising, the two thinking method must fit with each other.