Applied Reseach Of Visual Identity System In Culture And Creativity Industrial Cluster

Nowadays, cultural creativity industries in the world get rapid development, and alarge number of cultural creativity industry cluster and cultural creativity industry clusterformed on this basis. How to maintain the superiority in the competition, establish their ownbrand image, spread their corporate image and cultural value, are the problem that manylocal government and enterprises need to think about seriously for cultural creativityindustry cluster around the world. So import visual identity system in the cultural creativityindustry cluster is the only road for its development. Moreover, the establishment of acomplete visual recognition system is an essential part of cultural creativity industry clusterdevelopment and spread image. Traditional visual identity system is two-dimensionalgraphic design, in the current wave of informationization, art design has been achievedmany breakthrough, from the static design to the3-d dynamic design, so cultural creativityindustry cluster visual identity system should strengthen the design of digital and dynamic.This paper expounds the basic theory of cultural creativity industry cluster visualidentity system, firstly. The formation mechanism and the characteristic of culturalcreativity industry cluster visual identity system were summarized analyzed. Visual identitysystem development trend in digitalized and dynamical were analyzed in the push ofinformatization. The necessity of cultural creativity industry cluster comes to the dynamicdevelopment was analyzed in accordance with the differences and similarities between thecultural creativity industry cluster visual identity system and enterprise image recognitionsystem and the relationship of cultural creativity industry cluster and visual identity systemin order to provide support for the subsequent theory.Secondly, the paper take the development history of Disney, Shanghai zhangjianghigh-tech, Hollywood and other world famous cultural creativity industry cluster forexamples for using visual identity system. The presently existing problems of culturalcreativity industry cluster visual identity system in China was summarized. According to thedigitalized and dynamically development of visual identity system, the spreading andapplication suggestions of propaganda techniques, visual effects and communicating meanswere proposed.Finally, taking the case of cultural creativity industry cluster in Harbin QunLi new area as an example, this paper makes a detailed design of cultural creativity industry clustervisual identity system through investigation, information collection and analyzing tendesign drafts to clear the design direction and ascertain the specialized logo. Besides, theaspects of changing VI manual to electronic book, making portal website production ofQunLi new area, interactive design and video clips making were designed dynamically.Moreover, the extension of visual identity system in the enterprise music TV, Cartoon imagedesign, Outdoor video media use, Interactive touch electronic inquires the system aspectswere discussed.