The Study Of Restaurant Names In The Downtown Of Xuzhou

As a part of the social language,the name of the shop is not only a window for the exchange between the owner and guest,but also a showcase for the city culture.The diet is the basic need of the people.The catering industry is the most basic and important industry in the business.The name of the restaurant not only includes rich social culture,but also reflects the people's aesthetic concepts,social psychology and the economic development of the city.This article takes the name of the restaurants in Xuzhou District as the research object.It has collected 512 names and studied the linguistic and cultural characteristics of Xuzhou restaurant name and its influencing factors through quantitative and qualitative analysis and induction.The paper is composed of five chapters:The introduction part is mainly to sort out and summarize the research status of the shop name.On the basis of this,we find the gaps and weakness in the research of shop name,which provides a support point for the development of this thesis.Then the research purpose and significance of the shop name,the research object and the research method are explained.The first chapter is the analysis of the linguistic characteristics of restaurant names in Xuzhou.There are five sections in this chapter.In the first section,the syllables and rhythms characteristics of the restaurant name are summarized and analyzed through the established corpus.The second section analyzes the textual characteristics of restaurant names,including the usage of traditional Chinese characters and simplified characters of the name,the selection of signage fonts and the arrangement of restaurant names texts.The third section analyzes the vocabulary characteristics of the general name,business name and generic name of restaurant name.The forth section analyzes the rhetorical devices used in the name of the restaurant and focuses on the analysis of three kinds of rhetoric: pun,citation and parody.The fifth section grammatically analyzes the name of vocabulary,phrase,and sentence restaurant names.The second chapter analyzes the characteristics of food culture contained in therestaurant name of Xuzhou and the urban cultural characteristics of the city reflected by the diet culture.The conclusion is that Xuzhou has the characteristics of inclusiveness,simplicity and flatness.The third chapter is about the influence factors of restaurant names.It mainly analyzes the cultural factors in the names of restaurants in Xuzhou and the compares the differences in the names of restaurants inside and outside the industry.Through the comparison of the factors affecting the restaurant name and the number of influences,the industry factors are dominant in the restaurants naming.The forth chapter is about the problems in the name of restaurants in Xuzhou and the discussion of naming principles.By referring to the relevant laws and regulations of the state,it points out irregularities in restaurant names in Xuzhou and puts forward the solution and suggestion.Finally,it puts forward the principles that should be followed in the name of the restaurant,so as to provide reference for the name of the restaurant.Chapter five is the conclusion of this paper.It mainly summarizes characteristics of restaurant names in Xuzhou and factors that affect the nomenclature of restaurant names in Xuzhou.It also explains the shortcomings of this study.