Study On The Process Of Making Animation And Comic Covered With OSMU Ideology

As the basis part of the animation and comic industry, animation and comic works play akey role in producing the animation and comic characters and maintain the sustainabledevelopment of itself. This thesis focuses on the process of making animation and comic andgets to be a bit more systematic and deep in the way that to study animation and comiccreation with OSMU(One Source Multi Use) ideology by literature review, comparativemethod, induction and deduction etc. It expands the discussion of the role and importanceof the OSMU ideology, on the basis of analyzing and discussing the evolution ofentertainment in the20th century. And it summarizes three major spiritual concepts of theOSMU ideology in the works of the animation and comic through the analysis of domesticanimated film series Pleasant Goat and Big Bio Wolf, and takes two foreign animatedfilms Rio and Kung Fu Panda as examples, which are successful in both the box office and theOSMU goods, to proof that the three spiritual concepts do work and to tell other people thespecific application methods in the process of making animation and comic covered with theOSMU ideology. I hope this will enrich the ideas and provide some reference and inspirationwhen other people prepare for an animation project which are about to participate thecompetition in market’. The articles structure is as follows:In the first and second chapters, it focuses on the study object of this article and itssignificance; tells the history of the animation and comic in our country. Through the analysisof transitional forms of entertainment in the past days, it supports the important role of theOSMU goods to the animation and comic industry. Therefore, it proposes the definition ofthe OSMU ideology of the animation and comic, and analyses its effects on the wholeindustry. In the third chapter, through the analysis of domestic animated film series PleasantGoat and Big Big Wolf, it summarizes three major spiritual concepts of the OSMU ideology inthe process of making animation and comic, which are the entertainment spiritual concept；the humanity and personalized spiritual concept, and the fashion spiritual concept. And itanalyzes them systematically with the knowledge of the aesthetic psychology, and consumerpsychology, etc.In the fourth chapter, it takes two foreign animated films Rio and Kung Fu Panda asexamples, which are successful in both the box office and the OSMU goods, to proof that thethree spiritual concepts do work and to tell other people the specific application methods inthe process of making animation and comic covered with the OSMU ideology.In the fifth chapter, also the last part of the article, it summarizes the conclusions andthe innovation of this paper, and sets the direction for the future study of the author.