Research On The "OSMU" Model Of The Copyright Operation Of Chinese Literary Works

Along with the deepening reform of the economic structure, the copyright industry to promote innovation, increase employment, economic prosperity, and promote the role of the soft power of the state, and so on. Promote innovation of knowledge economy, promoting the change of the industry, and permeated various fields of politics, economy, culture and even affect the whole social economic foundation and superstructure. With the development of cultural creative industry in our country, the traditional publishing companies, film and television production agencies, network information transmission company fuses gradually development, extend the industrial chain, to break the industry continuously in the industry business, book publishing, film and television production, information dissemination, such as mixed management in different industries, attaches great importance to the copyright of original literature resources development unceasingly, the copyright industry ecosystem encapsulated, increasingly become the important support of the development of cultural creative industry in our country. In recent years, the popular drama, such as "list of reed {langya}" the biography of Zhen Huan tomb-raiding notes etc are based on the network literature. Around the literature on industrial development continued attention by academic circles and business circles. With the deepening of the practice, however, more and more problems are exposed. Is the current practice of copyright in China, due to long time China literary works copyright content in the form of a single in the development and utilization, the related industries supporting the development of the time is shorter, literary works in copyright operation and development of derivatives have larger narrowness, such as copyright works of industry value chain extension is not enough, the shallow level of copyright use, copyright value-added utilization of enough attention, lack of copyright operating personnel, these issues seriously hindered the healthy development of cultural creative industry in our country. And literary creation compared to pay hard work and high cost, it is a waste of resources, social value and economic value of the literature has not been effective development. In order to find out the ways to solve the above problems, to better promote the development and utilization of the literary works of copyright in China, and promote the prosperity of cultural creative industry, improve the country’s cultural soft power. This article from the China literary works copyright industry environment, the operating status of operations, the integrated use of literature research, case analysis and comparative study method, on the basis of fundamentally the problem of the development of literary works of copyright of our country is discussed in this paper, and on the analysis of the "harry potter" copyright on the basis of the practice of successful operations, proposed the literary works of copyright "OSMU" operation mode in our country to construct and perfect Suggestions.An introductory part of this article discusses the China literary works copyright operations research background and significance, the research on copyright operation, both at home and abroad about the copyright operations research, as well as a study of "OSMU" model of literature made a summary of comb, and on the basis of predecessors’ research results to determine their research contents and research methods, this paper discusses the innovation of this article. The second part of this article, from the system reform, the legal safeguard, the Angle of the market system, the technology development of four analyzes the literature copyright industry operating environment, ecosystem from consumption gradually formed, copyright resource integration operation system of its origins, development, operation mode, new industry introduction summarizes the present situation of our country’s literary works copyright operation. The third part focus on and the connotation, characteristics and the pattern of "OSMU" ripple effects in detail in this paper. Thesis in the fourth part points out that China literary works copyright infringement "OSMU mode existing in the operation of" serious, lack of cooperation between old and new media, industry chain extension is not enough, rigid culture management system and a series of problems. The fifth part analyzes the "harry potter" copyright "OSMU" model of development and wealth multi-level revenue model. Sixth part in draw lessons from the "harry potter" copyright "OSMU" mode, on the basis of development experience, combined with the current our country use present situation and existing problems of copyright, puts forward the China literary works copyright "OSMU" mode of operation.