Xiangxi Fenghuang Cultural Sotf Power And The Research Of Development Train Of Thought

1990s, Joseph Nye," soft power" this concept, will be the first strength divided intohard and soft power, this is the rapid development of the world, is undoubtedly a greatbreakthrough and innovation in theory. Soft power is a new concept, it shows theinevitable also is another new theory field, now in the continuous research, exploration,improvement and development in the process. Soft power is a kind of non-compulsoryappeal, it is hard for the power source and generates a cornerstone.While the soft strength of the most important elements is the national, nationalculture, on this basis, put forward the concept of cultural soft strength. From the culturalsoft power forward, is also reflected in the Marx doctrine cultural generating force thisimportant thought spirit and soul, at the same time we also put forward the report of the17th Party Congress" to improve the national cultural soft power" strategy advocates,this shows that with the deepening development of globalization, culture in thedevelopment of economy and society becomes more and more prominent, the softstrength of culture research has been the attention of all countries.Cultural soft power is to create a civilized force, this force is a cultural exhibitcohesion, image force, influence, competitiveness and productivity of the complex, isthe cultural progress has shown survival creative power. In modern society, violenceand coercion has seriously hindered the economic development, culture, and ideology,values and other spiritual forces are to promote the harmonious development of manand society, it also embodies the dialectical materialism consciousness can counteractmaterial philosophy.Cultural soft power in Xiangxi Fenghuang county development has highlighted theimportant positive role. From the beginning of2001Xiangxi Fenghuang county relies ona long historical culture and heritage, the development of cultural tourism industry, andgradually become the pillar industry of place, the Fenghuang county from an "old, little,edge, the poor state of" small town development has become quite well-known touristtown, with facts cultural productivity and creativity. Therefore, in this paper, through aseries of data analysis and investigation reports on how to develop Xiangxi Fenghuangculture soft power train of thought, this to promoting Xiangxi Fenghuang radiationpower, influence, competitiveness, further demonstrates the Fenghuang culture, promotecultural innovation, mining the soft strength of culture potential energy, enhance thecomprehensive strength of Fenghuang, carry forward traditional national culture,realization of Fenghuang sustainable economic and social development has a veryimportant meaning and function.Based on this background, first analyzed the soft strength of culture the mainfeatures and content, and then for the Fenghuang in the soft strength of culture the development experience and, respectively, from set out actually according to Xiangxi’ssocial and cultural environment and other aspects of the analysis, finally gives theXiangxi Fenghuang cultural soft power development train of thought.