A Study On The Countermeasures To Promote The Soft Power Of Chinese Culture

Culture soft power, which is a term opposite to culture hard power, means anation’s traditional culture, value of the culture, conception, ideology and otherrelated factors’ influence to domestic coagulation capacity and group appeal, externalfiltration force and attraction. Culture soft power mainly comes from the nation’svalue system, national culture, ideology, and political form, is related todevelopmental systems, population quality and image, and foreign policy. Culture softpower is part of soft power, in order to conduct a research to culture soft power, weshould trace the origin and the development of the soft power, reveal the connectionbetween the culture soft power and soft power, understand the relationship betweenthem. Soft power first appeared in1990s, in the international relationship field. Itcame up in a background that in the21century global competition will be fiercer,international affairs will be more complicated. It is a component of a nation’scomprehensive power. Compared with economy, science and technology, military andother “hard power”, soft power is an attraction force to influence other area.Culture soft power is the origin of cohesion of the nation and nation creativity.Culture uses its unique attraction and charisma to form an irreplaceable cohesion ofthe nation. Culture soft power is a great power to maintain nation’s dream and faith, asense of unity and values. For a country, for a nation, the greatest motivation for theimprovement of country and nation is culture deposits, because culture deposits arethe symbol of a nation, a nation’s best spiritual pursuit and the pattern of the nation’spractical and spiritual behavior. Culture soft power also has irreplaceable strength toguarantee the safety of the nation. In the multi-polar world, many countries areutilizing this invisible power to penetrate other countries. According to history, thiskind of power is more intimidatory than even wars; the disaggregation of SovietUnion is the best evidence. Culture is the blood of a nation; only if we regard cultureas the national strategy, use culture soft power to protect our culture status, take fulladvantage of culture could us have a better standing in the world.Facing the historic mission to progress modernization and rejuvenation of thenation, facing the more fierce competition of comprehensive national power, first, we should strengthen principle of socialism core values, which is the ensure to improveculture soft power; second, we should further develop cultural industry and prospercultural business, realize the leapfrog development of culture; third, we should inheritand develop excellent traditional culture, increase the attraction of traditionalattraction; forth, we should exert the power of culture in cultural communication,make Chinese culture worldwide. Through the four methods mentioned before, wecould emancipate and develop our cultural productivity and improve our culture softpower.