Natural Design

Internet has become the major trend for the future development at such an Information Age. As a consequence, a series of new Internet products are created. For instance, a completely new user experience including location-based service, instant messaging and socialized sharing mechanism are brought in under the web2.0mode. But all the above does not mean that users could get more efficient and much better interactive experiences while making use of the Internet products. As a bridge between users and computers, interactive interface has direct impact on the user experience. No matter the user wants to know more about the new functions of the website, register an account, respond to comments, search information, purchase goods or carry out social activities, the information presentation resting on the visual style could no longer satisfy users. Consequently, the focus should be paid to the natural human-computer interaction and effective information acquisition.The purpose of "natural design" is to convey effective information of the web interface to the users, focusing on their feelings about the whole reciprocal process. In practical design, interesting interactive approaches, indicative elements and conveying website information by design are employed in order to fulfill the goal and interests of user interaction behavior, to help them get to know functions of the website more rapidly, to express emotions and feelings via color, image and words. This thesis concentrates on the web usability which satisfies users’ tasks and environmental needs according to their instincts, improving web usability thus making users use websites in a more natural and happier way, and cultivating the image of the brand simultaneously.In response to the website interface design in China which is still at the exploring age, this thesis puts forward "natural design", researching the integration between nature and modern design consciousness which is applied in the modern website interface design. This thesis starts with the philosophical origin of nature, discussing the design nature, natural elements and the necessity of natural design. It describes the concept of user experience, foundation and goal of user experience, analyzing the interface modes of information transmission and elements influencing user experience of website interface. Then it combines website and user experience, putting forward the systematic model of user experience based on users, environment and products. Listing unsatisfactory ones present through comparison, examples, and argumentation. Inducing the standards of "natural design" combined with design theories which have been accepted generally. They are universal design, emotional design and conscious design. Lastly, conducting the argumentation of the standard for "natural design" based on Jesse James Garrett’s mode of user experience elements and a practical design case---website revision of DNSPod.The aim of this thesis is to combine website interface design with psychological and physical elements so as to pursue a more natural user experience, and make contributions to the approaches of website interface design.