Packaging Design The Application Of Color

In the rapid development of economy of the twenty-first century,commodity full of beautiful things in eyes, increasingly fiercecompetition. As more and more of the goods coat commodity packagingcan reflect the use value of goods itself and brand value. Bright colours,personality prominent packaging design with its rapid visual perceptionto quickly capture people’s attention to the same quick finish the goodsthe purchase process. In the round and round of goods and commoditiesattract purchase market economy more and more prosperous, the life ofpeople more and more colorful. And with the improvement of livingstandards, the people to the requirement of packaging design is alsobecoming more and more demanding. How will a good selling out? Howto let more consumers by their products? How to let the consumerremember our own brand? This a series of problems are related to thedesign of the packing color design has a direct relation. A carefullythrough the design of the packing products, in addition to the protectionof basic goods function besides, more important is to establish qualityimage, enhance the competitiveness of their products, sales promotion ofgoods, is to improve the enterprise social influence of the key.Commercial colour packaging is by the general public recognition ofcommodity packaging the first key point. Good business colourpackaging, must comply with the world is fashion trend, based on thesales and marketing idea on health, only understanding of consumerpurchasing power and be fond of orientation, and can only be in themarket marketing benefit, complete the commodity sale of the mission.Understanding of the application of the color in packaging design,we must first understand the characteristics of the color. No light there isno color, light is people perceive a necessary condition for the existenceof color, the color light source. The existence of color, to stimulate thepeople’s senses, and affect people’s psychological feeling and produce mood swings. People of color of the psychological reaction process wecall colour association. Colour has the triple attributes: hue, lightness,purity. The three attributes definition is the foundation of color sensoryrecognition. The psychological effects of color from the light of the colorof their physical stimulation generated direct effect. Red, is enthusiastic,the impulse of the colour, it is the color of the strong. Orange, red thansoft, but also has excited, exciting sense. Yellow, is in the spectrum isabsorbed the most easily color, is the shining color. Green, is called"physiological balance color", is the life force and the symbol of theforces of nature. Blue, is the calm, wanted colour. Purple, high andattractive, delicate richly. White, it is pure and pure symbol. No one otherthan white colour can more clean and brighter. Black, is lightness is alsothe colour of the lowest minimum purity. Gray, black and white betweencolour is in between. Sedate, atmosphere, simple but elegant, harmonious.Master the colour of the physical and psychological physical properties, itcan be more sure attached on the above commodity packaging, packagingfor goods brought silent...