The Regional Symbolism Of The Graphic And Color Design Of Anhui Tea Retail Packaging

Excellent packaging design can play an active role in marketing promotion and marketing.With the rapid development of the market economy system,tea,as one of the traditional products that contains typical cultural characteristics and cultural representatives in An Hui,also requires it to move toward branding and internationalization in retail packaging design.The spread of regional characteristic culture is the important link of product brand development in the future.The symbolic visual design of regional characteristic culture is the important foundation of product brand communication.The construction of cultural visual symbols of An Hui regional characteristics into the tea retail packaging design not only helps to deepen the theoretical study of An Hui regional symbols,but also helps to promote the promotion and sales of An Hui tea market.The cultural content of An Hui province is rich and colorful,and its features are distinctive.It provides abundant graphic design resources for the retail tea packaging design in An Hui Province.We should integrate the advanced design concepts of the contemporary and study the regional characteristics of An Hui culture from the perspective of semiotics.Construction of An Hui retail tea packaging design unique An Hui characteristics of the graphic symbols.And in the retail packaging design of An Hui tea,the association brought by the laws and colors of color emotions can be used rationally and subtly to fully play the role of color hinting force,and the symbolic and associative nature brought by this color.Not only can it quickly attract consumers 'attention,but it can also arouse consumers' extensive interest and psychological resonance.The innovation of regional tea retail packaging design is a new process under the dual development of economy and culture.It is a new idea and development brought about by commodities in terms of regional differences.We must not only keep pace with the times,but also strive to highlight the cultural characteristics of the region.Pay attention to the performance of regional cultural elements in the packaging of products,not only to improve the cultural taste of packaging,but also to adapt to the needs of different consumers.On this basis,the implementation of brand strategy and boutique strategy,so as to make the goods on the road of characteristic development,advantageous development.