Regional Culture Characteristics Of Color In Packaging Design, The Application Of Research

Color is one of the most striking commodity packaging appearance to attract theattention of our customers in the first place. In the fierce competition in the commoditymarket, if you want a product to have very good competitive power, the product mustfirst give us a sense of shock from its vision and identity which guide consumers tobuy. These are inseparable from color selection and application.Among all beautiful packagings of goods, color will give us first reaction. Colorcan make our work more attractive, more abundant, and used to convey basic designcontent, to emphasize the appeal of color, to foil out the theme of the work. Color is avisual feeling, and it is also a kind of visual enjoyment, which can excite a person’sphysiological sense and affect the person’s psychology. In our daily life, colour can beseen every where. As the first impression that a person receives, color is extremelyimportant to its ar tistic charm, and color often has synthetic-aperture strength.The21st century is an era of diversified development, people walk very fast, takethe subway, or sit in the car every day, we can see all kinds of brand publicity packagingeverywhere. First introduced in the propagandizing, eyes tend to be attracted by colorsand exaggerated words and patterns. The design of the strong visual impact to attractour eyes makes people have a more direct understanding of commodities. In packagingdesign work, however, the choice of color is not arbitrary. We cannot simply choose thecollocation of subjective design, it should be from the perspective of human-orientedaudience analysis works, which applies to the design. We need to have a fullunderstanding of the design object, each state, national, regional and cultural analysis.Each country and each nation may involve everyone due to the culture, geography,environment and individual fond of different understandings of same color. We need topay attention to their taboos and preferences for color, give full play to the subjectiveinitiative. If they arechosen by taboo in the packaging design of color, it is a gooddesign only if it is counter prod uctive, and can not let a person feel respect.This paper is about the theory analysis of the color concept, characteristics,properties, classification and emotional associations, and a series of basic elements.Followed by an example which studies the regional culture characteristic, and theimpact on the packaging design. In the process of commodity packaging design, thechoice of the color in the final results shows that color plays a key role in theperformance of the color and to use the most direct visual and psychological feeling.Modern packaging design works are increasingly paying attention to the selection andapplication of color, this becomes the important design details of designers andmanufacturers. In the future, design work also should be put in a position that cannotbe ignored for research and design.