Realism Spirit And Style In Advertising Creative Visual Application

Realism style and spirit have been developed, drive people widely for be familiar with.Integrate Realism with advertisement, We will not be difficult to find that Realism canenhance the sense of reality of advertising, Realism can come together and the selectivity ofthe audience，Realism can increase the audience’s certainty. Regardless of the advertisingcommunication or advertising visual communication, Realism has a profound influence andguiding significance.In this paper, with Realism and advertisement creation provides the three revelation asthe “main line”, which is “Show the real information”,“To describe the specific events”, and“Combination of actual things visual symbols”. The expression, content, and emotion ofadvertising visual image, they will serve as the article discusses realism in need to refer to aspecific advertising creative “secondary line”. This article will refer to a large number ofdomestic and foreign popular advertising case, the mesh of rich, full, deep vein.In the research process, This paper will put forward the science and technology, history,journalism as a daily life in the real message uniqueness. This paper will put forward the realrelationship between star endorsement, the real-name system demands, commonwealmarketing communication activities. This paper will summarize the realistic visualcombination features, and lists out the packaging, contrast, environment visual combinationway of Realism. To dig the old "realism" of the19th century, will be read to what kind ofideas in the21st century.