Animation·Psychology·Era

Aesthetic trends and value identification are the most important property for works of art,cartoon is certainly no exception. With the development of society, however, people’saesthetic and values are changing constantly; aesthetic trends and value identification are notthe same as well in each period, which made a difference in development of cartoon in eachstage.Cartoon, as a branch of visual art, is affected profoundly by two major groups, creatorand target audience; the guidance to the aesthetic trends from creator determines thedevelopment direction of cartoon, while value identification to cartoon from target audiencetests the correctness of its development direction as well, and affects its developmentdirection to a certain extent.The thesis, based on cartoon creator and target audience, studied the essentialcharacteristics of cartoon aesthetic trends and value identification from a psychologicalperspective, aims to find out the constant factors from cartoon aesthetic trends and valueidentification, which changed constantly with the development of age, and make clear therelationship among these factors, which can be used in our future work of cartoon creation.After we explored the essential factors which can be used by us permanently in cartooncreation, we use these factors to create unchanged, classical cartoon works, or merge thesefactors with the mainstream sense of art of the day to create popular and various cartoonworks, that should depend on the guidance from cartoon creator and the requirement fromtarget audience.