A Study Of The University Campus Catchwords From The Perspective Of Language Vairation

Catchwords exist everywhere in our daily life, and it has gradually become anessential part in people’s daily communication. Catchword is a kind of socialphenomenon of language which is widespread. It can reflect the features of politics,economy, technology and life in a certain period of time. Studying catchwords helpsto grasp the latest developments of social language, in order to show its social andcultural value better. As for university campus catchwords, it refers to a group ofwords that is popular among university students in the university campus in aparticular period of time. And it is the reflection of language in college students’ lifeand psychology. Moreover, catchword is manifestation of language variation, so thisthesis is to analyze the university campus catchwords from the perspective oflanguage variation. Therefore, it can be very appropriate to explain and researchuniversity campus catchwords.This research is based on100university students in Shenyang University as themain objects of investigation and research. Through questionnaires and interviews,the thesis focuses on the targeted surveys of university campus catchwords. Based onthe data obtained by questionnaire, this article has carried on the research and analysis,summarized the linguistic variation of university campus catchwords in phonetics,vocabulary, sentence and style and analyzed the causes of college students’ usingcatchwords.All together, there are five parts in this thesis. The first part is an introduction, including the background, significance and overall structure. In the second part, itstates the literature review from the language variation and catchwords, including thedefinition, embodiment, classification and factors of language variation and thedefinition and classification of catchwords. Then it is a research design. The fourthpart is a study of the university campus catchwords based on language variation inorder to analyze linguistic variations of university campus catchwords and factorsinfluencing undergraduate’s using catchwords. And the last part is a conclusion.Based on the research of university campus catchwords, it can be found thelinguistic variations in phonetics, vocabulary, sentence and style, in order to explorethe characteristics of this special group. They pursue the individuality and freedom,;they have the courage to try new things; and they are also very creative. All this canreflect the dynamic language of society and the developing trends of culture.