Competitive Strategy Research On XianZha1

XianZha Comedy Workshop is a company dedicated to improvisation creative comedy, after three years of operation, has now become a certain industry reputation for creative improvisational comedy performance team. Nowdays, both Chinese government and Beijing local government have considered creative industry as one of the major industry, and have made strategic planning in the new city developing plan. In this vigorously environment, as a first Creative improvisational comedy show in Beijing, it has been widely recognized in the industry characterized by its concept of marketing practices and workshop show the form of training. It already has a certain audience, and rapidly rised in Beijing,capital of China. The company’s portfolio includes four modules of the television, training, children’s theater, workshop. Its operation mode is that workshops show the basis of radiation to the periphery, to get involved in the production of television programs, host training, enterprise high-end training as well as a children’s theater. With core competitiveness improvisational based on comedy skills as well as creative ideas, it continued to integrate traditional industries in order to improve added value and achieve profit maximization. While the company is running fast, it also highlighting many problems, such as strategic positioning is not clear, the lack of effective competitive strategic planning, unscientific organizational structure, and so on. These issues have become an obstacle to the further development of the company, must be resolved.This article analyzed the Xianzha Comedy Workshop external and internal environment, and obtained the choice of competitive strategy through the use of a series of strategic management theory tools. After then, it also discussed the implementation and evaluation of strategy, and further demonstrated viability for the strategic choices.The paper is divided into eight parts.The first part is an introduction section with research background and significance.The second part is an overview of the theory of strategic analysis tools used in this article.The third part analysed external environment of XianZha comedy workshop in which focused on the strategic environment in terms of macro analysis and appraisal, Which uses five forces model analysis and external factors matrix. The final summary are the opportunities and threats it faces.The fourth part illustrated internal environment of XianZha comedy workshops, including resources, capabilities, value chain analysis. Focus on value chain analysis to study the elements of XianZha comedy workshops can effectively create value. Finally, it obtained XianZha comedy workshop’s advantages and lack with internal factors evaluation matrix.The fifth part focus on the XianZha Comedy Workshop competitive strategy formulation in detail on the basis of the above study. Through SWOT analysis, BCG Matrix analysis, Strategic Position and Action Evaluation Matrix, using Porter’s theory of general strategy, with the help of Quantitative Strategic Plan Matrix, finally the strategic options is there:focus differentiation strategy.The sixth part describes resource planning,adjustment of organizational structure and incentive system from the perspective of the implementation of the strategy.Part VII assessed strategic options from the strategic logic and adaptive culture cycle angle.Part VIII is the conclusion of the comprehensive system.Competitive strategy formulation is a complex system that need to be studied and solved a lot of problems. Given thesis length and time limitations, the study is not comprehensive enough and some existing specific perceive is deficient, so it needed to practice continuously to improve cognitive competence in the future.