The Literature Pictorial Production In The Context Of Visual Culture

This article make the pictorial trend of literatue as a premise propostion and perform ananalysis at the prospective of production mode.It mainly discusses the internal componentslogic of literary pictorialization production which acted as a literature mode of production inorder to construct a production theory system about the literary pictorialization.This article ismade of seven major parts,the specific details are as follows:The introduction part mainly explains the origin,the present situation and the methods ofresearch.The origin of topic includes two aspects:the advent of visual culture moves theliterature towards pictorialization and our understanding of the literary production must beshowing a historical limitation,therefore,it is needed to review the internal components of theliterary production;however, the research of the relationship between literature and image in theacademic circles are mostly focused on the comparison and the relationship between them, bothof these are too apparent to have a more detailed deep into the changed internal structure of theliterary activities in the image era,and there is a lack of theoretical construction field of visionfor the problem of the literary pictorialization. According to this, this article content isdetermined: constructing a literary pictorialization production theory system from theprospective of the mode of production. Then make a summary discrimination about the “visualculture”,“image” and so on which are the basic concept of the topic. Finally, a review ismade on the related domestic and foreign research situation and then establishing theinterdisciplinary cross research methods.The first chapter is the pictorialization transformation of the literary mode of production,itmainly explains the connotation of visualized literature mode of production,the structuralsystem and the issue of updating the concept of literature.The essence of visualized literaturemode of production is the production of literature form represents with the image of the presentmodel. In essence, it has both aesthetic attributes and product attributes, and restricted bymany factors of production. It is a kind of composite production, but the material commodity isits primary character. Facing this kind of situation, the traditional concept of literature needsreconstruction no matter from the inner tension or from the face of the externalenvironment.The reconstruction of literature mixed with the dualism of the epistemology andontology，one is about the reconstruction of what is the literature；one is the reconstruction of how does literature to produce. But this reconstruction is built based on the original character ofliterature and the literary pictorialization production also based on this, left this level it will notbelong to literature. Here we shall take a “great literature idea” or a “cultural literatureidea”,and not to be confined to the traditional “character literature idea”. Literature mode ofproduction transformation of pictorialization, the representation form realized threetransformations:one is from the character production to the image production;one is from timeproduction to the space production;one is from the rational production to the pleasureproduction. But this three transformations are relative and not absolute, the division standard iswhat kind of mode of production is in the “primary”.The second chapter is the field composition of literature pictorial production,it makes acutting type discussion on the internal structure of the literary pictorialization as a productionactivity from the production fabric level.The production field of literary pictorialization is aspecial relationship mode and structure about the pictorialization production of literature, theimage consciousness field,the medium production field and the consumption production fieldare the effect factors of this relationship mode and structure, they are in a different place of thefield, be the influential factors and the subordinative factors at the same time, it have dualattributes. However the three fields do not have none relations but interlapping, interaction withindispensable. In the outside of the concrete structure are as follows:the out layer is theproduction field of literary pictorialization;the first layer is a power field which penetrates intoevery field,there is implies the power struggle among every secondary fields and the internal ofevery secondary fields; the second layer is the image consciousness field which is not only theexclusive part of the actors in field but also the original motivation and the component,playingthe basic role and also penetrates into every secondary fields;the third layer is the mediumproduction field and the consumption production field,the former of which occupancy space isbigger, has the character of transmission, and the latter of which occupancy space is relativelysmall, has the character of acceptance, both of them belong to the direct influential field of thepictorialization production of literature. Each field is divided into a number of secondary fields,and the position and function model among these secondary fields have a close relationshipwith the habits of actors, the capital and the power struggle.The third chapter is the productivity composition of literature pictorial production,it gives a specific explanation about the formation,the connotation and the characteristic of productivity,as well as its practical operation rules in literature field. The major productivity of pictorialproduction of literature is the visual productivity which refers to the total capacity of subjectswho are in the condition of pictorialization survival in the visual culture era to transform natureand society and their own in the labor production practice. Its main production purpose is thevisuality, and not only has the characteristics of material productivity but also has thecharacteristics of spiritual productivity, is a kind of special form of cultural productivity. Visualproductivity is relative to the visual culture field video production special existence. Thecharacteristics of visual productivity in the literature field mainly performances in material，human nature，asthetic，rhetorical，constructiveness，ect. The opteration rules of visualproductivity in the literature field mainly performances in internal and external opteration rules.Visual productivity of internal operation rule constructs by following the pairing role of imageconsciousness, media production and consumption production fields. And it also affectsprogressive route of production subject,production object and means of production. However, itis not a simple unilateral progressive,they ract between each other in the progressive. From theenternal perspective, visual productivity is taken as a part of the whole social productivity,existin a material productivity form. In this operation system, visual productivity performances withinitiative and penetration changeability, and in order to better adapt to and meet the literaturefield producers, consumers and their needs, that is the overall demand of the whole literatureindustrial chain healthy and long-term development, it deeply integrates and unceasinglycontrols,cooperates, takes the matching and transformation activities, in the production practicewith material productivity.The forth chapter mainly discuss about production relations constitution of literaturepictorial production, specific analysis the generation, form and content of production relationsas well as the literature field combination rules. The production relations constitution ofliterature pictorial production is a kind of multiple image relation, and it is also a kind ofrhetorical complex relations, a social object, is not a physical object, but exists in a kinds ofrhetorical"relationship" forms. The image relation is composed with political economics andideology (aesthetic relation). From the perspective of political economics, image relationcontains the production material ownership, distribution relation and production acquaintanceship, but these three parts have already changed. The first change is the imagereconstruction of production material ownership of traditional literature, the second one isliterature distribution trend becomes more and more fair, the last one is acquaintanceship whichis constructed by visual consumption. From the perspective of aesthetic relation,the“relationship”schema of image relation also changed, transformed into a relation aboutpleasure expression. The literature field of image relation---it’s combination rule implys apartial and the whole relation model,and each level has a particular combination rule. The firstlevel is elements combination rule of production relation in political economics and aestheticrelation in ideology,which performances a synchronization transcendental rule. The second isthe combination rule is the two separated parts mentioned above, their combinationrelation,which performances mutual construct and impel rule. The third level is the combinationrule of whole image relation and productivity,which performances an self-adaptive transformrule.The fifth chapter discourse on cultural criticism of literature pictorial production, mainlyanalysis from the two aspects of value and trouble. The value of literature pictorial productionis not only in literature, but also in culture structure, development mode and existence form.Firstly,it changes classic culture pattern, drives culture field structure change. Secondly,itopens up new cultural industrialization development model of"visual industrial chain".Thirdly,it forces cultural and economic become to one thing, makes their integration trendunceasingly strengthens, and ultimately become a unshakeable fact,and transforms cultureexistence form to be a modern one. These are two dilemmas,one is pictorial production is aparadox in value,the other one is the dilemma of literature when it transform from character toimage,which caused by the different media characteristics. The paradox in value mainlyperformances in subject’s nihility,and losting in sense and idenity. Transform dilemmas causedby the differents between narrative media,and mainly performances in the weakening ofimagination, the missing of artistic conception and the dying of survival experience, etc.The last part of the article focuses on the solutions of literature pictorial productiondilemmas,at the same time draw a conclusion for this article. It insists that when facing theliterary pictorialization,we should take a neutral attitude, not only admit that the reality ofdevelopment,but also make efforts to overcome the dilemmas and limitions, and promote its benign development. Facing the problem,we need construct language and imagecomprehensive dialogue mode,to realize the free and harmonious balance of power mutualimitation and blend complementary,and make heterogeneous symbol can be isomorphiced. Letthe two reach hyper-aesthetic realm which beyond the symbolic boundaries,on the basis ofharmonious co-prosperity. Specific to the practical production process, we must make greatefforts both in producer and receiver.Only do this, can literature, culture, and even thesurvival of human avoid falling into the crsis which caused by unrestricted image production.