Literature Has Transcend Medium Trend To Image And Linguistic Commensalism

After the Third Industrial Revolution,visual culture,as a cultural phenomenon,has rapidly swept across the globe,and along with the arrival of the Consumer Society,the hegemony of image is springing up.With the inherent advantages of image in the physiological level and people's psychological presupposition of seeing being believing,image has evolved from a single form of media into an irresistible and formidable power field,and its effects of discipline have penetrated into the various aspects of social life.Changes have taken place in the media and methods for people's perception of the world from text to image and from indirection to direction respectively.Not only has image become an important part of contemporary productive forces,but also people's aesthetic orientations have converted subtly under the disciplinary process of image.Literature has been included as a link in the cultural industry chain of the Consumer Society,while the impacts of hegemony of image on literature not only merely rest on the media and technology levels,but go deep into all links of literary production and are related to the survival,transformation and development trends of literature.Through combing the context of the conflicts between image and literature,it has been clarified that image and text cannot be regarded as two forms of media separated from each other.Instead,both forms have been transformed from their respective dominance,to the later stage of "mutual imitation of the linguistic and image" and"linguistic and image Conjunctive Symbiosis",and to the current entry into the new type of relations of image and literature,with the emergence of such interactive relations as the pictorialization of text and textualization of image.Only by analyzing the hidden power of image behind literature and grasping the new aesthetic orientations produced under the visual culture,can a better understanding of transformations of literature under the influence of the visual culture be gained.But it's more needed to realize that the concept of literature itself is historical and constantly changes with the development of times,so the visual culture cannot be simply equaled to partiality,superficiality and entertainment.From the perspective of the Marxist theory of productive forces,the phenomenon of the pictorialization of literature is rooted in the pictorialization of the producing way of literature.Therefore,nowadays when the theory of "the end of literature" dampens down literature,it is needed to face squarely the emergence of pictorialized production tendency of literature,to comb through writers,readers,media and other aspects of literary production under the visual culture,to view the proposition of relations of image and text from historical and dialectical perspectives,and to affirm the positive meaning of the rising of image power brought about by the development of productive forces.Only in those ways can literature be better adapted to the social environment,and new thoughts be provided for the literary criticism.Literature is being challenged by the hegemony of image and the atmosphere of "Amusing Ourselves to Death",but it will never come to an end on that.