| Xi’an Qujiang film investment (Holdings) Ltd is Xian’s biggest State-owned film companies, investment in the company since its establishment were involved in making films and29, and most of them are people living in the West, Western show historical scenes in the movie. The company since established yilai on take with spread and development West movie of task, which it investment shooting of large documentary method temple under, and large out Palace under and asked building views under and so on show China history culture of documentary was widely praise, these movie will China traditional culture moved Shang screen, with television plays unique of charm will China this has long history culture of powers exhibition now world before. At the same time, Xi’an Qujiang film investment (Holdings) limited to large international cultural exchange activities and movie newcomer culture plan, China’s film and television has made great contribution to world-wide.Elaboration of issues the article mainly consists of three parts, the first part of Qujiang video analysis of the company’s major initiatives in recent years, transnational exchanges of Qujiang, film and television through the Organization of cultural, and training of new artists to expand their activities spread reputation, can be said to be for Western movie to the world was fully prepared to work done. Part I the main specific analysis of creative brand of Qujiang, film and television companies. In recent years, Qujiang television launched a series of manifestations of Western history and Humanities major documentary, the movie broke the previous limitations on the time of the Western film and TV, with a new show in the form of Western customs and history, spreading Western culture to the world, creating new expressions of Western films. Study on the development strategy of the third part of Qujiang, film and television companies. As the media industry in the new era, Qujiang constantly on television in the future development of its expansion and development, strive to achieve a faster and better dissemination of Western culture. This article through the analysis of the present situation of cultural transmission in the context of globalization, XI film investment (Holdings) limited dissemination of significant cultural initiatives, and carding launches creative brand of television in recent years, the culture and the Xian Qujiang film investment (Group) limited development of combination of hope through research find out now on the communication strategy of the company culture, film and television development and spread of traditional culture of the company, Hope for the successful development of the company’s footprint identified should follow the road of Chinese film and TV company. |
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