Star Packaging And Promotion System Research In Mainland China

This paper is to explore a star system for contemporary Chinese entertainment background, both in Europe and the United States or China, the star has gradually become one of the core productivity of the film and television industry. They become the target of the public "desire" and "happiness" and "morality". In China, all kinds of talent show endless variety show your side stands on stage, Hong Kong, Macao and Taiwan and even the stars of Europe and the United States will have converged to China to participate in the cooperation and exchange, as the major video site You ku and Potatoes are digging for entertainment consumption all day and nigh, grass-roots star, we gradually came into the era of a national pastime, we need entertainment, we need a star, but both the program elected by the star broke the news through a variety of speculation out of the star, stardom either uncertain or did not last long, these phenomena further intensified the star of malicious speculation, and the level of a wide variety of brokerage firms is uneven, they not only operate the entire entertainment industry, the focus of media attention, but also the value orientation of society as a whole played a lot of important influence in today’s China Film and Television has entered the industry, how to establish and perfect the star system, to ensure that the role of the star is fully aware of and effectively to explore a serious proposition, this paper also aims to based on the local star packaging to promote the status quo, through case studies of Xi tian of film culture media companies, drawing on the paradigm of the star system in Europe and America, analyzed and compared in order to identify the star packaging and promotion system suitable for China’s film industry development...