Poetry Of The Tang Dynasty And Advertising Copy Creativity

Prosperous tang dynasty social background for the creation of thetang poetry laid a solid foundation, the tang poetry have to Chinaancient times literature attainments of, the collection literary grace,thoughts, art achievement, become the contemporary Chineseadvertising copywriter now inexhaustible creative inspiration. To tangpoetry, as a representative of the "Chinese elements" advertisingcreation local advertising and western advertising to producedifferentiation in at the same time, to become a unique source ofcreation. Tang of Chinas han wind to international advertising inadvertising on the stage of path, it may be said to outshine others. Sincestartedre well-read, no one cant read Chinese descendants recited afew words in the context of the heart of tang song lyrics, effectivelybreak through the regional culture, gender of the age barrier, tangpoetry with a strong culture attribute the song recognizable, with richlocal audience basis.In advertising copy at home and abroad research situation of thecreative, respectively from the traditional culture and Chinese elementsof research and analysis results have been impressive, but directanalysis of contemporary Chinese tang dynasty and creativeadvertising and the relationship between research work is a blank. Theexisting research more tied to a single aspect of poetry analysis or ADcopy analysis, the lack of systematic and correlation. For creativeadvertising study and analysis of the limitation of the foothold in most"Chinese elements" of the classic case selection, and literarybackground description, earned income technique analysis, few studyof the ideology of the tang poetry performance and the ancient andmodern contemporary with the influence of the advertisement to contact a comparison.This paper dare bold breakthrough always scholars for AD copy ofcreative happen framework: in the second chapter put forward "tangof text based on relevant ads of copy statistics and analysis", tangpoetry with the present situation of the research and analysis, and in thethird chapter and the third chapter separately from the symbols andartistic conception Angle for contemporary creative AD copy any newpath.The key problems include: tang poetry sample selection, AD copythe selected sample, tang poetry form characteristic and advertisingcopywriter and meaning of relations, tang dynasty and AD copy thesymbol of the comparison...