Chinese Contemporary Study Of Narrative Animation

With the increasing development of new media art, animation, as a special form of artistic expression has a large audience. Today, animation swept the world is an indisputable fact, and has become a global artistic language. However, in the audience accustomed to appreciate the growing mode of commercial narrative animation, another type of animation is developed, which is non-narrative animation image. The biggest feature of this type of animation is not a specific story, dynamic screen to show the bizarre visual image, in order to give the audience a strong visual impact. Non-narrative animation in recent years, showing a wide range of development trends, in addition to a pioneer in the highly experimental animation, part of the concept of advertising, channel packaging is gradually adopted this form of expression can be seen, non-narrative animation in the country has much room for development and development potential. However, the domestic animation industry, there are different views on the manifestations of non-narrative animation, experts and scholars did not conduct in-depth theoretical studies of non-narrative animation. Therefore, a profound analysis of the current development of China’s contemporary non-narrative animation, development prospects, and make its optimization strategy is very necessary.