The Public Archaeology

In modern society, there is a cognitive difference among archaeology, media and the public. Media, as a bridge that connects Archaeology and the public, plays an essential role in eliminating the above difference. Archaeology and Media have cooperated for long through three phases since1950s:individual advocation, group awakening and mode establishment. The paradoxes resulted from the information interaction of Archaeology and Media cause a series of problems in the spreading process. To solve these problems, Archaeology and Media shall cooperate, the interaction between information and the staff shall be intensified, and communicative mechanism shall be improved and perfected.This thesis will discuss the spreading of public Archaeology from books of printing age and Internet of digital age. Book is a media type that explains Archaeology to the public in the most complete, systematic and objective way. Taking commercialised archaeological books as analytical objects, this thesis will demostrate the problems of book publishing in archaeological spreading process by analyzing the contents of books, making and editing, as well as publishing and popularizing. In the meanwhile, this thesis will propose some suggestions that could help to improve that. In digital age, spreading of Archaeology shall take Internet as a big battle field. Therefore, this thesis will start with web portals, search engines, WEB2.0websites and video games, analyzing the problems of public spreading of Archaeology caused by Internet.In order to reach the intended effect of Public Archaeology spreading, four aspects should be taken into consideration while making professional norms for Public Archaeology staffs. The norms should be professional, transmissible, practical and innovative. What’s more, Mass Media should upraise the public spreading of Archaeology from Medium ethics to public interests and social responsibility. Besides, it should set up standards that connect Archaeology with Media information as quickly as possible and strengthen interactions among staffs of both Archaeology and Media. Interdisciplinary Talents of Archaeology-Media as the core, it shall perfect the spreading Archaeological mechanism to reach the keynote of Public Archaeology spreading:knowledge spreading, idea intriguing and literacy promoting.