Consumer Culture Horizon, Tv Series And The Change Of Female Image

China is a great power with5000years of civilization, which owns a culture of long standing. As the context of globalization accelerated since the1990s, China has also been involved, so the cities and villages in China have emerged the life way of consumerism. In this cultural transformation boom, China has gradually entered into the consumptive society. Woman began to float out the historical surface and largely participated in the explosive consumptive culture and appreciating culture. Under the situation of consumption as the main ideology, woman is seemed to occupy the status that been pleased and catered for. Woman begins to walk from the edge to the center. Despite this inspiring theory, really, the hiding truth is like this:man enact and control the rules, and whose values and rule regulate women.Teleplay is enjoyed, entertained and consumed by the audience as a commodity under the context of consumptive culture. The woman in teleplay becomes a dazzling focus of the screen. However, the image of woman promoted by the mass media still can not escape the feudal shackles existing thousands of years. Their image on the screen is distorted and is only a commodity for appreciating and sizing up.As the market economy developed and progressed, peoples’ consciousness of idea, mentality, aesthetics, and many other aspects all changed. It’s undeniable that modern media discourse indeed strengthens the vested impression of gender differences, woman’s rights and status have been greatly improved, but actually, all the media discourse objectively vindicates the regnant order of the vested gender, and cover up the unequally bisexual relationship. Teleplay, seemingly far away from the ideology, actually represents the violent tendencies under the "sexual politics" facet. No other carrier can truly show the easily be changed process of woman in society like teleplay. Thus, this article mainly discusses the relationship between the image of woman in the teleplay and the culture of consumerism, moreover, calls on the mass media to establish the correct bisexual pattern and eliminate gender discrimination through the analysis of the teleplay’s text. Especially, the directress should strengthen female-selves’rights to speak. The mass media should correctly grasp what course to follow for woman as the main tool to guide the audience’s ideology process under the condition of the consumptive culture, sequentially, which can provide a reference for the woman in the true-life.