Research On Government Function In Development Of Animation Industry In China

Today’s animation industry’s development has become a global a new economic growth point, beknown as "the21the core of knowledge economy industry". The derivatives of the field are wide andthe demand is big, closely related with People’s daily life and leisure entertainment. In many countries,the cartoon industry has become the country’s industry. The industry’s tremendous developing spaceand potential caused the governments ’ high attention. But, how can effectively introducing cartoonindustry and promote its development, become the important issues that world care about. In thesolution of this problem in process, the role of government is particularly important. The governmentfrom many effective guidance and promote, which is play a key role to the cartoon industry keep in ahealthy and orderly growth environment. Therefore, this paper discusses the development ofanimation production function of government, not only for domestic to government role animationindustry development in the deepening of the research, but also for our country to explore thedevelopment of animation industry to provide ideas, is has the very great practical significance.This paper as the research support of the government function external theory, the governmentprotects childish industry theory and the function of government and market failure theory and in a lotof reading at home and abroad on the basis of literature, combined with the actual cases, preliminarilyto point out the function of government cartoon industry development impact factors. Through thequestionnaire survey and design, use SPASS17.0processing the questionnaires of data, concluded thatthe last of the six main factors, the tax adjustment, respectively is financial information technologysupply, legal system regulation, technology innovation motivation, intermediaries training andindustry atmosphere construction. And on this basis and industrial development of the performance ofthree aspects, market structure, market behavior, market performance. Constructing the function ofgovernment and animation industry development performance of structure equation model, usingAmos7.0to verify this model and that the function between government and animation industrydevelopment the internal relations.Finally, the paper from the above six government role to put forward the countermeasures andsuggestions to develop animation industry in China, explore to set up a method that governmentmanage cartoon industry, in order to improve the management efficiency, incentive cartoon industrydevelopment and for our country the government system reform animation industry provide ideas.